How to generate more targeted traffic for your blog
Tuesday, September 29th, 2009Every blogger wants more traffic. Not just any old traffic – we want more targeted traffic. Credit card in hand traffic that converts into sales. How do we achieve this? One way is through search engine marketing which is a delicate balance between content and search engine optimization.
Some marketers will tell you that the only way to get more targeted traffic is to provide a continuous supply of fresh original content. Other marketers disagree and argue that it is all about search engine optimization. Regardless of who is right and who is wrong, content and search engine optimization both play a role in achieving higher search engine rankings and getting more targeted traffic for your blog.
The important thing about content is that it must be related to the keyword you are targeting. Using your keyword in the title, description, url and several times on the page or in the post boosts your chances of a top ranking even more. If you get this right your page or post is indexed and ranked fairly high up in the search engines for your keywords.
That is great but how do you get it to rank even higher? The answer is backlinks!
Backlinks to your blog, page or post tell the search engines something about your blog. It tells them that your blog is popular and other sites or blogs are linking to it.
The main thing you must focus on with backlinking is the anchor text that you use to link back to your blog. If your blog is about “eBay” and you are linking back to your blog using “click here” as the anchor text, that is not worth anything to you. You need anchor text backlinks using “eBay” as the link. Make sure you are using your keywords as your anchor text when you link back to your blog.
It is also important to vary your anchor text as much as possible. You do not want all the links pointing to your blog to have the same anchor text. Also, you want to link to deeper pages and posts in your blog. This is called “deep linking”.
My experience is that although content and search engine optimization are effective means to get your blog to rank high in the search engines for your keywords, backlinks are even more effective. Backlinking however is a long and painful process.
You can now use RSS to quickly create large numbers of quality backlinks to your blog or website.
There is a new Wordpress plugin that will create and submit a new RSS feed to the pre-configured RSS Aggregator websites when a new post or page is published. This automatically creates a large number of quality backlinks to your blog resulting in getting your blog indexed quickly and ranking well in the search engines.
This plugin also has a stand alone version that can be used to create RSS feeds for websites and web pages.
If you want to get your blog indexed quickly and get more targeted visitors in a short time, take a look at the RSS Power Plus Pro website and get a copy of the free version for starters. You have nothing to lose.



